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The aim of this study was to test the validity and reliability of the Sports Brand Authenticity Scale adapted for Turkish culture. A total of 256 volunteers comprising 118 females and 138 males participated in the study. A three-part questionnaire consisting of the Sports Brand Originality Scale developed by Lee and Kang (2022), the Brand Originality Sub-Scale developed by Demirel and Yıldız (2015), and a personal information form including questions regarding demographic information determined by the researcher was administered to the participants. Confirmatory factor analysis, construct reliability, internal consistency, convergent validity, and criterion validity tests were performed to check the validity and reliability of the Sports Brand Authenticity Scale. The findings of the study showed that the original six-factor model of the scale had an acceptable fit to the data. Correlations between the Sports Brand Authenticity Scale and the Brand Originality Sub-Scale indicated that the scale provided criterion validity. In conclusion, results of the research showed that the Sports Brand Authenticity Scale is a valid and reliable instrument for measuring sports brand authenticity in Turkish culture.
Cite this article as: Hocaoğlu, M. (2023). Spor Markası Özgünlüğü Ölçeği’nin Psikometrik Özelliklerinin. Research in Sports Science, 13(2), 52-56