The Impotance of Sports Sponsorship and Public Relations in the Sports Marketing

With the increased competitive environment and globalization, businesses to raise awareness on the customers and they use sports as a tool to create a positive brand image. In today's World, sports important to drag the masses after sports marketing has revealed a new concept called. Begin to be active in sports with all aspects of marketing which is an important promotion activities in the field of public relations, especially in marketing it has revealed the need for greater use of the sports fields. Sports marketing in sponsorship activities are also seeing more and more a part of creating the demand from the public relations work is very effective with cause.