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The purpose of this study is to determine the levels of using internet in terms of marketing activities on network of sport clubs that are revenue leaders in Europe (Real Madrid, Barcelona, Manchester United) and of sport clubs that have got the success of championship in Turkish Super League and reached the highest sportive revenue level (Fenerbahçe, Galatasaray, Beşiktaş). Survey and investigation model among the qualitative techniques have been used in this study. Qualitative data acquired by survey and investigation of the internet pages of the sport clubs have been evaluated through “Analytic Hierarchic Method” (AHM). This study has been investigated within the framework of nine criteria with the titles of by product, ticket, sponsors, fans, news, general information, language option, match broadcast, ease of use.
As a result of the bilateral comparison of the criteria, giving sale information of the ticket sandonlineselling tookplace in the first rank and wasseen as the most important criterion of the criteria. It has been reached that FC Barcelona sport clubuses the ticket criteria more successfully. Within the framework of nine criteria, Manchester United again became the most successful sport club as in many other criteria. It has been made out that superiority of the European revenue leader sport clubs continues in internet media against the sport clubs that reached to championship success in Turkey.